A Creative Idea for Store Promotions
Need a fresh idea to get your customers in the door? For Mother’s Day we partnered with Madewell in South End, Charlotte, NC for a creative Mother’s Day promotion to gain foot traffic in the store.
Madewell offered a free bouquet with every purchase over a specific amount. This encouraged shoppers to pop in at Madewell on Mother’s Day, and it also encouraged shoppers to spend more to reach the minimum in order to build their own bouquet. For customers who were not aware of the creative promotion, it was a wonderful surprise!
Madewell wanted shoppers to feel appreciated and like they were truly getting a treat. So shoppers didn’t just get a bouquet - they build their own, a whole DIY flower arranging experience. Madewell also opted to pay for a nicer selection of flowers to really wow their customers.
Some of the flowers we included in their Mother’s Day store promotion flower bar include roses, peonies, ranunculus, wax flowers, eucalyptus, sea holly, eucalyptus pods (a funky favorite of mine!), carnations and many more. When we set up the flower cart we always give store managers and event hosts the option to choose their color palette or create their own! Check out our color palette options on the flower bar page.
The promotion went so well and the build-a-bouquet /diy flower arranging area was busy throughout the day!
If you are looking for a creative way to promote your store in 2024, and if a pop up flower bar fits your brand, consider renting our flower cart for your next event.
You can choose to include bouquets for customers with a purchase or you can simply host us in your store for guests to purchase and build their own flower arrangements - it’s such a treat for customers!
After a flower bar pop-up that we set up for another brand, the event host said:
